Dear Student Designer,

We know. We have all been there. You want to develop a portfolio. You want to get your work recognized. You want to excel in your field so you can be set when you graduate. But I am here to appeal to you from your future. Stop under-cutting those of us working in the field.

 

Now, you might say, “Pfft! Of course he is going to say that. He’s not in my shoes. He’s already in the business.”

 

Well, you’re right. I’m trying to pay bills, have a life, afford gas…But I am telling you that YOU are going to be doing this in the future. And you are soon going to hear “Why should I have you do it when I can get a student to do it for next to nothing?”

 

That is when it becomes real. When your rent is due. When your bills need paid. When you want to go out on a date on a Saturday night. When you should be a self-sufficient adult. By under-cutting those people working in the field, you are under-cutting your own future in this business. That is what they don’t teach you in school. So I am going to try and teach you Designing Life 101 right here.

 

What they don’t teach you in school is that you are a value-added service. What you do for a company adds value to what they have. They can have the best product in the world, but if they have no form of marketing or advertising, no one is going to even know about them, let alone use them. So that $50 bucks you charge them to make a really snazzy logo that will eventually end up all over their marketing material is going to make them thousands, maybe even millions. Sure, you have the bragging rights that you created that logo, but when people ask you how much you created it for, you are going to feel that twinge in your stomach. You suddenly know you were duped. And will the company give you credit for it? Nope. You know you made it, but no one else will. It is now the company’s logo, not yours. As far as they are concerned, they have always had it.

 

The most common excuse that people will give you is, “Well, I have a limited budget…” If they cannot afford the standard cost of your time, then they are not going to be in business long enough to have your logo noticed anyway. Every good business with a solid platform starts off with a marketing budget, no matter how small they are. If they didn’t include that, then they are not using good business practices. And what they are not telling you is that, yes, they have a limited budget now, but how much do they plan to make from your labor in marketing their product? How much do they value the product they are selling? You need to look into what the standard rates are for developing logos, websites, video and other marketing material. And yes, under-cut the pros by a bit, but doing them for near-slave-labor prices are only hurting yourselves in the long run…Because you are watering the market down. By the time you get ready to practice your art and make a living for yourself, you are going to find it impossible to do so.

 

Plus, what are you telling people about your worth? About how you value your time? About your professionalism? Knowing these things are valuable will make all of our work more valuable in the future. Customers WILL try to take advantage of your insecurity! There. You have been warned. If they feel you are too unsure of what you are doing, or the process of doing things, they will try to even under-cut what you already have under-cut yourself. I know you have big dreams and ideals and think the best of your future. We all did. We all started off with the best of intentions in an ideal world we were planning. I know you are the “next big thing”. But in all honesty, out here, you are a number on a piece of paper among many other pieces of paper that have been thrown into a hat. To BE the “next big thing”, you have to act like it. Because we put the time and the energy into knowing principals of design, UI development, best-practices, etc, we deserve to be treated like any other professional service out there. No one tries to negotiate the price of a doctor’s visit. We don’t tell the mechanic what we plan to pay for them to fix our car. We don’t tell the dentist we are working on a limited budget. We pay the market price. As a soon-to-be professional designer, so should you. What we do just looks better than what the average consumer can do with the free website services offered, the picasa photo fixer, or the video editing software that comes with their computers. We as designers and videographers have a skill! It is a marketable skill! Don’t sell yourself short.

 

Learn your value. You owe it to yourself. $50 is a lot of beer money for a Saturday night kegger, but when you start paying your own taxes and need to eat, that $50 is nothing. If you want to develop your portfolio, just start creating. Make up fictitious companies, think of their product, how they want to show themselves off to the world. When you start thinking in those terms, your creativity actually increases, and you end up with a cool story for each logo you create. Design a web page for one of them. Create a whole marketing scheme for your fictitious company. You don’t think your future employer or client is going to appreciate all the time and effort you put into doing that? Think again! That is what we call PROACTIVE. They will find it MORE appealing, because it shows you are creative and can think in broad terms. We LOVE that stuff. Those are the people we want working for us. Those are the people that future clients hire to do the work for them. Forward thinking is vital for our practice…So start practicing! But when the time comes for you to be called upon, remember your future…Remember your future colleagues…Remember that you want to leave your parent’s house when you graduate…And start charging accordingly.

 

Don’t be a creative slave. You are worth it. Trust me.

 

Hugs and Love,
Phil
Creative Director at Philly Puddy Designs

 

P.S. I live in a major university town (University of Texas), and I mean NO disrespect to those of you studying to get into this field. I and many other’s like myself have just noticed that this is a common theme nowadays, and are trying to maintain this field to be a lucrative industry in the future. Otherwise, that degree you are working so hard for will be worthless…So please keep that in mind. I am here to help, not hinder. I look forward to seeing your talent in the future. πŸ™‚


91 thoughts on “Dear Student Designer,

  1. My Homepage

    you use a great blog here! do you wish to have the invite posts in my small blog?

  2. Internet Marketing

    In the grand design of things you’ll get an A+ with regard to effort. Where exactly you actually misplaced me was first in your details. You know, people say, the devil is in the details… And it couldn’t be much more accurate at this point. Having said that, permit me tell you just what exactly did work. Your authoring is definitely quite convincing which is most likely the reason why I am taking the effort to opine. I do not make it a regular habit of doing that. Next, while I can easily notice the jumps in reasoning you make, I am definitely not confident of exactly how you seem to unite the ideas which in turn make the actual conclusion. For right now I shall subscribe to your issue however wish in the near future you actually connect the facts much better.

    1. Administrator

      Yeah, I got a bit rushed, and just tried to get the general idea out before having to move on to something else. This is just something I do in my spare time, and spend most of my time making stuff. Someone told me I should blog because I had some good points, but I do realize if I am going to do this, that I need to fill in the spaces. Thank you for your input.

  3. Alfreda

    thanks for such wonderful information…keep posting more…

    1. Administrator

      Thank you, Alfreda. πŸ™‚

  4. stop snoring

    Merely wanna input which you have a really good internet web site , I enjoy the pattern it truly stands out.

    1. Administrator

      Thank you so much. I appreciate the feedback!

  5. website

    Some truly exceptional articles on this internet site, thank you for contribution.

  6. Anonymous

    Definitely, what a magnificent site and educative posts, I will bookmark your website.Best Regards!

  7. Bryce

    I just wanted to say how much I enjoyed reading Philly Puddy Philosophy » Blog Archive » Dear Student Designer, I will certainly come back to read future posts.

  8. Andrew

    I used to be more than happy to search out this internet-site.I wished to thanks in your time for this glorious learn!! I positively having fun with each little bit of it and I have you bookmarked to take a look at new stuff you weblog post.

  9. Owen Knower

    I just want to tell you that I’m all new to blogs and really loved you’re web-site. Very likely I’m going to bookmark your blog post . You actually have wonderful stories. Thank you for revealing your website page.

  10. Johnny

    Philly Puddy Philosophy Β» Blog Archive Β» Dear Student Designer, was a good read I certainly intend to come back again and read your future posts.

  11. Per

    I used to be more than happy to find this web-site.I wanted to thanks on your time for this glorious learn!! I positively having fun with each little bit of it and I have you bookmarked to take a look at new stuff you blog post.

  12. Privat

    I just wanted to say how much I enjoyed reading Philly Puddy Philosophy » Blog Archive » Dear Student Designer, I posted it on my Facebook to hopefully give you more readers.I will certainly come back to read future posts.

  13. blog it

    I was more than happy to find this internet-site.I wanted to thanks to your time for this excellent learn!! I undoubtedly having fun with every little bit of it and I have you bookmarked to take a look at new stuff you weblog post.

  14. Akiko

    thanks for sharing in the above post.

  15. Bob Planer

    Loving your post Philly Puddy Philosophy » Blog Archive » Dear Student Designer, I am just starting out and it’s great to come across other sites that deal with interesting facts. Keep up the great work, I will be back again soon to see what’s new.

  16. Arlen Lyne

    Appreciate it for sharing superb data. Your websiteis thus cool. Were astounded with the important factors that you’ve with this blog.

  17. Kam Deangelus

    I appreciate your sense of comedy inside your blog articles.

    1. Administrator

      Thanks. Not everyone gets my sense of humor. It’s nice it is appreciated. πŸ™‚

  18. blog it

    I was very happy to find this internet-site.I needed to thanks for your time for this wonderful learn!! I undoubtedly enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.

  19. Moten

    Youre so cool! I dont suppose Ive read anything like this before. So nice to find somebody with some original thoughts on this subject. realy thank you for starting this up. this website is something that is needed on the web, someone with a little originality. useful job for bringing something new to the internet!

  20. Dena

    thanks for sharing in the above preview.

  21. Genoveva Borgstrom

    I will right away seize your rss as I can’t find your email subscription link or newsletter service. Do you have any? Please let me know so that I may subscribe. Thanks.

  22. Gnvaghhsfdjsgsffgsfujsf2n

    I used to be more than happy to search out this internet-site.I wished to thanks in your time for this wonderful learn!! I positively having fun with every little bit of it and I have you bookmarked to take a look at new stuff you weblog post.

  23. Golving

    I was very happy to search out this internet-site.I wanted to thanks on your time for this excellent read!! I definitely having fun with each little bit of it and I have you bookmarked to take a look at new stuff you blog post.

  24. to chuc su kien thanh cong

    Hi! I know this is somewhat off topic but I was wondering which blog platform are you using for this site? I’m getting sick and tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives for another platform. I would be great if you could point me in the direction of a good platform.

    1. Administrator

      Unfortunately, considering what you just stated, I am using WordPress.

  25. The fast cars

    Fantastic site. Plenty of helpful info here. I am sending it to several friends ans also sharing in delicious. And naturally, thank you to your sweat!

  26. graduate programs jobs

    certainly like your web site however you need to check the spelling on quite a few of your posts. Several of them are rife with spelling issues and I find it very bothersome to tell the truth however I‘¦ll definitely come back again.

    1. Administrator

      Well, I appreciate your concerns, but I’m an artist, not an English major, and I blog random thoughts when I can. If spell check doesn’t catch it, or if I don’t catch it in spell check, then there are probably going to be many more errors. I’m only human, and my hands are trying to keep up with my thoughts! Hee hee…I feel as long as the point gets across to those who need these posts in order to shape their careers, to me, that is all that matters.

  27. purificadoras

    I’m new to your blog and i really appreciate the nice posts and great layout.:.;,’

  28. wonder file reviews

    If you arrive at think about it, there is little place pertaining to error. However this does not suggest it wouldn’t be exercised you are established to set up your energy.

  29. click this

    This writing has inspired me to start writing on my own blog

  30. Get More Information

    Really informative and great structure of subject material, now that’s user friendly (:.

  31. kava kava anxiety

    I consider something really interesting about your site so I bookmarked .

  32. Earnest Aflalo

    I like the helpful information you provide in your articles. I will bookmark your weblog and check again here regularly. I am quite certain I will learn many new stuff right here! Best of luck for the next!

  33. Raphael Ramundo

    What a insightful article, I learned a lot. Nice work as always

  34. AlΓ©xia

    i’m an amateur blogger, and i appreciate your work a lot, any good tips for me?

    1. Administrator

      Write it like you mean it. πŸ™‚

  35. puls stacja

    Appreciate it for helping out, good info .

  36. Wyatt Finey

    I reckon something truly special in this site.

  37. Administrator

    Of course. πŸ™‚

  38. ディをブロ3 RMT

    Hey, properly done! I adore that which you write, so I will carry on subsequent your blog.Go on with your style!

  39. PSO2 RMT

    Superb! usually I by no means read entire articles however the way you authored this information is merely amazing and also this kept my awareness in examining and I enjoyed it.

  40. Gregory Despain

    I gave you a link back on one of my pr3 pages, I hope this is ok.

  41. howtomakeslimeathome

    Hello there, I discovered your web site by way of Google at the same time as looking for a comparable subject, your site came up, it appears to be like good. I have bookmarked it in my google bookmarks.

  42. klikcko

    Hi my name is Johnny and i like your blog. It is very nice. The design is jus stunning.

    1. Administrator

      Thank you, Johnny. I threw it together in a couple of hours, but I was inspired at the time. πŸ™‚

  43. Web Promotion

    Hello. fantastic job. I did not expect this. This is a splendid story. Thanks!

  44. french toast recipes

    You have noted very interesting details ! ps nice site.

    1. Administrator

      Thank you. PS: Nice recipes. Now I’m hungry. πŸ˜‰

  45. fshesarn

    This actually answered my problem, thank you!

    1. Administrator

      You are very welcome. πŸ™‚

  46. check this

    I’m really impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you modify it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one nowadays..

    1. Administrator

      It is actually a free WordPress site I re-styled. There are plenty of nice free ones out there, and if you can manipulate css and have even the basic knowledge of php, it is fairly easy to do. I swear by WordPress. If you ever need help, just message me back, and I would be glad to help if I can.

  47. Cordell Clibon

    I simply want to tell you that I am just very new to weblog and seriously savored this web page. Most likely I’m want to bookmark your website . You absolutely have superb article content. Thanks a bunch for revealing your blog.

  48. Khatak7449@gmail.com

    Someone essentially lend a hand to make significantly articles I would state. This is the first time I frequented your website page and to this point? I surprised with the analysis you made to create this actual post amazing. Magnificent process!

    1. Administrator

      Thank you very much, Thao. That means alot. πŸ™‚

  49. Garret Flegle

    Hello from Russia . Excellent Perform . Keep Posting Great Posts Such as this .

    1. Administrator

      Ah, I love my love from the East! Thank you, Garret! Since Russia is one of the three countries I want to visit before I die, I hope to meet you in the future. πŸ™‚

  50. Anette Brechner

    Please, no swearing. Reality is not required. We get enough of that here!

    1. Administrator

      Well, no offense, Annette…But this is my site…So fuck off. πŸ™‚

  51. strategic planning

    This post was definitely worth the time to read and take in. Most times I read a post I just skim over the contents, but not this one. Good job!

  52. Roy Gerton

    Wonderful job! Thx

  53. Fritz Templet

    Just a smiling visitant here to share the love (:, btw great layout. “Justice is always violent to the party offending, for every man is innocent in his own eyes.” by Daniel Defoe.

  54. igrzyska megavideo

    Hi Im so glad I stumbled upon your website I truly found anyone by malfunction while My spouse and i was searching on Askjeeve for something diffrent

  55. Web Design

    Heya i am for the first time here. I came across this board and I find It truly useful & it helped me out much. I hope to give something back and aid others like you aided me.

    1. Administrator

      The best you can do to give back is to live with integrity, and always be kind. It will benefit everyone. πŸ™‚

  56. q High PR Backlinks b

    This design is incredible! You definitely know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  57. Cinderella Bridgford

    Woah! I am actually loving the template/theme of the website. It’s simple, yet effective. A lot of times it’s really difficult to have that “perfect balance” amongst user friendliness and appearance. I need to say you’ve done an exceptionally excellent job with this. Also, the blog loads super quick for me on Safari. Superb Blog!

    1. Administrator

      Thank you. That is a wonderful compliment. πŸ™‚

  58. Floria Sankey

    I discovered your blog using google. I must I am floored by your blog. Keep up the good work.

  59. event

    You can certainly see your expertise within the paintings you write. The world hopes for even more passionate writers like you who are not afraid to say how they believe. All the time follow your heart.

  60. ghdflghkdfs

    This excellent website certainly has all the information and facts I needed about this subject and didn’t know who to ask.

  61. ghdflghkdfs

    Good article! We will be linking to this particularly great post on our site. Keep up the great writing.

  62. caravan 2012 chuong trinh caravan

    Usually I don’t learn article on blogs, but I would like to say that this write-up very compelled me to take a look at and do so! Your writing taste has been surprised me. Thanks, very nice article.

  63. love this

    Not what I was searching for but superb anyway! Congrats!

    1. Administrator

      Thank you! πŸ™‚

  64. sandwich panel

    It’s not exactly like that. Try to look at my site. I wrote an text about this a few days ago. But anywhere, your blog Philly Puddy Philosophy » Blog Archive » Dear Student Designer, is very good.

  65. ghdflghkdfs

    Hi, I do believe this is an excellent web site. I stumbledupon it πŸ˜‰ I am going to come back once again since i have bookmarked it. Money and freedom is the greatest way to change, may you be rich and continue to help others.

    1. Administrator

      And I hope the same for you as well. πŸ™‚

  66. Administrator

    Thank you very much…But they all can’t be gems. This one was highly inspired. πŸ™‚

  67. tie dye shirts

    I wish to convey my gratitude for your generosity in support of individuals who actually need help on this concept. Your personal dedication to getting the message all around had become exceedingly effective and has specifically enabled associates like me to realize their aims. Your amazing helpful key points denotes much a person like me and especially to my office workers. Regards; from everyone of us.

  68. darmowe FILMY online

    I was looking at some of your articles on this web site and I believe this internet website is actually instructive! Keep on posting .

  69. ghdflghkdfs

    This is a topic that’s close to my heart… Take care! Exactly where are your contact details though?

    1. Administrator

      They are on phillypuddy.com. I took them down from here, since WordPress is notorious for garnering spam.

  70. Myles Detamble

    My dream retirement would involve a nice log cabin in the mountains. Who needs a beach?

  71. Lenore Stile

    Thanks for the blog article.Really thank you! Awesome.

    1. Administrator

      You are so very welcome, Lenore. πŸ™‚

Comments are closed.