The Most Common Misconception About “Web Magic”

I belong to a website called Alignable, and how often do I hear small business owners complaining about “not getting ranked” and how all the “big business” is killing small business. After a while, your humble narrator has to jump in and open a can of whoop ass. Maybe you will find this interesting, as what I wrote seems to be generating muchos buzz about it on the site itself. more “The Most Common Misconception About “Web Magic””

And so it begins…

I suppose the first issue I want to tackle with this thing is how “cheapened” the creative world has become. Whoa, Phil…Them’s some strong words. Well, maybe…But it’s true. Especially when you put it into a certain perspective…Which is the point of this entry and having an opinion.

I suppose I will preface this by saying this is only my opinion, and I am not trying to pass it off as fact as so often many bloggers do. That being said, let’s move on.

As I peruse the web, there are many sites out there claiming that “you, too, can be a designer in a just a few simple steps!” which is a bunch of crap. I think this philosophy started with the idea that “everyone’s a winner” in the 90’s, when even the last place teams got a trophy for “trying”. You know what last place did to people like me: It made us look for something we were actually good at. That’s the heart of the argument here. Technology has watered down the whole concept of the creative process. What takes me and many of my colleagues thought and hours to create, there is now an “app” for that…Giving people the illusion of being “creative”. But just because your iPhone has an app to give photos a certain look and feel to them, there is nothing creative about it. If anything, the phone is creative…The person who created the app is creative…The person is merely an observer of art.

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