I belong to a website called Alignable, and how often do I hear small business owners complaining about “not getting ranked” and how all the “big business” is killing small business. After a while, your humble narrator has to jump in and open a can of whoop ass. Maybe you will find this interesting, as what I wrote seems to be generating muchos buzz about it on the site itself. more “The Most Common Misconception About “Web Magic””
The scams on us creative types never ceases to amaze me. We are often seen as people bordering homelessness who will do any “make money quick” scheme, as long as it involves being creative.
This is just an overview of a phone conversation I had this evening with someone trying to work that shtick.
First of all, the guy owns a real estate company, which should have been my first clue that the lines were about to get greasy. He said he had a bunch of videos he needed to edit which had “great potential” to make a lot of money for individuals. So basically, he was saying he had a “gimmick”, like he was a motivational speaker of some sort. Mind you, I have never heard of this guy. He said he knew someone I used to work with that “praised” my ethics, and got the referral from them. Ethics were pretty high in demand for this guy, because he said he could really “monetize” on these videos. Of course, I have learned to interpret this over the years as follows: “I want someone who has some ethics, because I don’t have many myself.” more “I’m A Creative, Not An Idiot”
I think the biggest complaint we ever receive is this: “I gave some so-and-so guy/girl so many thousands of dollars and they still haven’t built my website yet!”
And then who do they give a hard time about it? You guessed it. Us. Or someone else like us. Either way, it’s wrong.
So I am writing this both for the people who do these sorts of things, and the people who need to be on the lookout for these sorts of things.
I don’t really believe that the people who are taking people’s money with the promise of a product are actually designers. I think they SAY their designers, but I don’t think they really are. Scam artists, maybe, but not designers. If they are designers, what a designer needs is a portfolio. If they are just taking people’s money and not building up their portfolio, they will not be carrying on this scam for long. With web-trends changing all of the time, their stuff will start to look dated, and they won’t be able to get the pay off they used to. One of these cases involves a friend of mine who worked for months to get a small business loan, and they gave a supposedly reputable designer $2000 to get started on her site. That was over 5 years ago. She still has nothing to show for it. I’ll tell you why later. Now, $2,000 may not have been much to this jerkwad, but it was everything to her. And you know what? I know who this guy is! He was more concerned with being a rock star and being “seen” then he was in having some integrity. In his eyes, she may have been a “nobody”, and people do think this guy is awesome, so he probably thought it didn’t matter. In fact, you often hear people like this saying, “Yeah, I got the money, but she kept calling me and bothering me about the site. I don’t need that in my life!”